Rolf Dobelli is a Swiss author and entrepreneur, born in 1966, known for his insightful works on cognitive biases and decision-making. He gained international recognition for his non-fiction books that distill complex psychological concepts into accessible advice for everyday life. His writing often challenges conventional thinking and encourages readers to critically evaluate their own thought processes. Dobelli's work has been translated into numerous languages, making him a prominent voice in the popular science and self-help genres.