Vani Deva Hari (born March 22, 1979), who blogs as the Food Babe, is an American author, activist, and blogger who criticizes the food industry. She started the Food Babe blog in 2011, and it received over 54 million views in 2014. Hari is a New York Times best-selling author. Companies such as Chick-fil-A and Kraft are reported to have changed or reconsidered ingredients in their products following her campaigns. Hari's ideas on food safety have been criticized by scientists as pseudoscience and chemophobia, and others have drawn attention to her financial interest through promotion and marketing of natural foods, often through affiliate marketing.