Author

W. Chan Kim

3 books

W. Chan Kim (Korean: 김위찬; born 1951) is a South Korean business theorist. He is a Professor of Strategy and Management at INSEAD, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is known as co-author of the 2005 book Blue Ocean Strategy.

Books by W. Chan Kim

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
2017
 Strategia oceanului albastru: cum să creezi un spaţiu de piaţă necontestat şi să faci concurenţa irelevantă
Strategia oceanului albastru: cum să creezi un spaţiu de piaţă necontestat şi să faci concurenţa irelevantă
2015
 Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
2005

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