This textbook examines the structural role of digital technology within organizational frameworks, treating companies as complex systems rather than simple entities. Paul Beynon-Davies details the integration of ICT infrastructure with specific business operations like electronic marketing and mobile commerce. The content covers the technical mechanics of cloud computing, blockchain, and the internet of things, alongside management methodologies such as design thinking. By analyzing Big Data and analytics, the text demonstrates how digital environments dictate modern logistics and strategic communication in a global information society.
Undergraduate and postgraduate students in management and business information systems use this book to connect theoretical systems thinking with practical workplace application. Readers gain a technical understanding of cybersecurity and data ethics alongside the logic of digital organization design. The text provides the functional knowledge needed to manage professional information flows and navigate the impact of emerging innovations like bitcoin and green computing. It serves as a foundation for future managers who must coordinate technical teams and organizational strategy simultaneously.
Outward-looking, growth-minded and clear-cut; a moderate read.
Best for readers like The Practical Optimizer. Which reader are you?
- Published
- 2019
- Publisher
- Red Globe Press
- ISBN
- 9781352007381
- Language
- EN
