The Psychology Book

“The sight of the food dish was enough to cause salivation.”

Pavlov noticed his dogs drooled before the food even arrived. It shows how our bodies learn to react to signals we don't even notice.

“A person who has been punished is not thereby simply less inclined to behave in a given way.”

Skinner found that rewards are way more effective than punishments. People repeat behaviors when they get a small win afterward.

“Ordinary people, simply doing their jobs, can become agents in a terrible destructive process.”

Milgram showed how easily good people follow orders from authority figures. Most of us would go much further than we think.

“The boundary between good and evil is permeable.”

Zimbardo proved that the roles we play can totally change our personalities. Even a fake uniform can make someone act like a different person.