
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger chronicles his professional trajectory from an entry-level studio hand at ABC to the executive suite at Disney. He outlines the strategic logic behind four massive acquisitions: Pixar, Marvel, Lucasfilm, and 21st Century Fox. The narrative focuses on high-stakes negotiations, the necessity of fostering creative talent, and the technical shift toward direct-to-consumer streaming. Iger details several leadership principles, including optimism, courage, and decisiveness, while explaining how he managed the cultural integration of distinct creative houses into a single corporate ecosystem.
Aspiring executives and managers read this book to understand the logistical and emotional mechanics of large-scale corporate leadership. The text provides a practical template for negotiating complex deals and maintaining brand integrity during periods of technological disruption. Readers walk away with specific methods for evaluating risk, managing professional ego, and delivering difficult feedback. It serves as a manual for those navigating institutional change or seeking to balance commercial demands with artistic production.
- Published
- 2019
- Language
- EN