Books like Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
12 books with a reading profile close to Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion by Guy Kawasaki. Practical, outward-looking, growth-minded and clear-cut; an easy read.
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1
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
Also practical and outward-looking · practical, business strategy
Seth Godin argues that traditional advertising methods, such as television commercials and print ads, no longer capture consumer attention in a saturated market.
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2
Rework
by Jason Fried
Also practical and outward-looking · practical, business strategy
Rework challenges traditional corporate wisdom by arguing that businesses can thrive with fewer resources, smaller teams, and less planning.
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3
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Also practical and outward-looking · practical, business strategy
Keith Ferrazzi argues that professional advancement depends on building a web of genuine personal connections rather than treating networking as a transactional exchange.
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4
How Google Works
by Eric Schmidt
Also practical and outward-looking · practical, business strategy
Eric Schmidt and Jonathan Rosenberg describe how Google pivoted from traditional corporate structures to a model centered on smart creatives—employees who combine technical depth with business savvy and creative flair.
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5
The Zombie Survival Guide: Complete Protection from the Living Dead
by Max Brooks
Also practical and outward-looking · practical, entertainment
This manual provides technical instructions for surviving an outbreak of Solanum, a virus that reanimates human corpses into tireless predators.
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6
Contagious: Why Things Catch On
by Jonah Berger
Also practical and outward-looking · practical, business strategy
Jonah Berger examines the mechanics of social transmission to explain why certain products and ideas gain public visibility while others fail.
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7
The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter
Also practical and outward-looking · practical, business strategy
Michael D.
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8
Execution: The Discipline of Getting Things Done
Also practical and outward-looking · practical, business strategy
Larry Bossidy and Ram Charan argue that the primary cause of corporate failure is not a lack of vision, but a failure to execute.
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9
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Also practical and outward-looking · practical, business strategy
Donald Miller argues that businesses fail when they make themselves the protagonist of their marketing.
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10
The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns
Also outward-looking and growth-minded · practical, business strategy
John C.
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11
Trump: The Art of the Deal
Also practical and outward-looking · practical, business strategy
Donald Trump details his approach to high-stakes real estate negotiation through a chronological look at his New Jersey and New York projects.
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12
Inspired: How to Create Tech Products Customers Love
by Marty Cagan
Also practical and outward-looking · practical, business strategy
Marty Cagan outlines the specific logistics and organizational structures required to build successful software.
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