How to Submit Your Idea to Funko Pop cover
Book

How to Submit Your Idea to Funko Pop

by Lori Randolph

2026•EN
About the book

How to Submit Your Idea to Funko Pop by Lori Randolph

Insights from How to Submit Your Idea to Funko Pop

“They are looking for partners they can trust with their intellectual property.”

Licensing deals are mostly about proving you can protect the brand. Big companies care more about their reputation than a clever new design.

Selling a toy idea feels like a secret club. You need a professional sell sheet that speaks their language before they even look at your sketch.

“If it’s too expensive to make, it’s not a product.”

Most inventions fail because creators forget about manufacturing costs. A great figure is worthless if it costs fifty dollars to produce.

“Networking is the lifeblood of the toy and game industry.”

Cold calling is basically dead in the toy world. You have to find the right gatekeepers through trade shows or LinkedIn connections.

Details
Published
2026
Language
EN

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