Nudge: The Final Edition

“If you want to encourage someone to do something, make it easy.”

Organ donation rates jump when you have to opt out instead of opt in. Default settings are actually the most powerful force in your life.

“Small and apparently insignificant details can have major impacts on people's behavior.”

Putting healthy food at eye level in the cafeteria works better than any diet plan. Small changes to your environment matter way more than your willpower.

“Humans are easily nudged by other humans.”

You probably follow the crowd even when the crowd is clearly wrong. Social pressure is a silent nudge that dictates most of your daily choices.

“Complexity is likely to increase the power of defaults.”

Complexity is the enemy of good decisions. If a plan has too many options, you will likely choose the worst one or nothing at all.