About the book

Every decision you make is filtered through common cognitive defects that distort your perception of reality. David McRaney lists forty-eight mental shortcuts and fallacies, such as the backfire effect, where presenting contradictory evidence actually strengthens a person's original belief. He explains how the sunk cost fallacy keeps people invested in failing projects and how the bystander effect inhibits individual action in crowds. The book focuses on the gap between how you think your brain functions and the biological reality of its irrational, ego-protective mechanisms.

This book is for those interested in the crossover between behavioral economics and social psychology. Readers who want to identify their own patterns of self-delusion will find practical examples of how logical errors impact daily choice and political discourse. You walk away with a skeptical vocabulary for analyzing your own motives, realizing that your memories are reconstructed rather than recorded and that your opinions often stem from subconscious priming rather than objective logic.

Details
Published
2011
Language
EN

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