Alan Bryman and Emma Bell provide a structured roadmap for conducting empirical investigations within corporate and organizational settings. This third edition details the distinct logic behind quantitative and qualitative inquiry, covering experimental designs, social surveys, and ethnography. The authors explain how to formulate research questions, select sampling techniques, and apply coding frames to raw data. Technical sections explain the use of SPSS for statistical calculations and the application of grounded theory for interpreting interview transcripts. The text also addresses the role of research ethics and the impact of digital technology on data collection.
This textbook serves undergraduate and postgraduate students preparing for independent thesis projects or business consultancy roles. Readers use these chapters to navigate the practical hurdles of accessing participants and managing time constraints during data gathering. By following these methods, students learn to defend their evidence and justify their conclusions using established social science standards. The book delivers a toolkit for translating raw observations into coherent reports that meet academic criteria for reliability and validity.
Outward-looking, growth-minded and clear-cut; a moderate read.
Best for readers like The Practical Optimizer. Which reader are you?
- Published
- 2011
- Publisher
- Oxford University Press, USA
- ISBN
- 9780199583409
- Language
- EN
