Business Research Methods provides a systematic guide to the design and execution of empirical studies within corporate and organizational contexts. The authors break down the distinctions between quantitative and qualitative methodologies, covering specific techniques such as structured interviewing, longitudinal surveys, and ethnography. This edition integrates discussions on mixed-methods designs and the practicalities of managing big data. Key sections address the ethical implications of data collection, the construction of theoretical frameworks, and the use of software like NVivo and SPSS for analyzing primary datasets.
This text is written for upper-level undergraduate and postgraduate students preparing for dissertations or independent research projects. Professionals in market research or human resources use it to refine their data auditing and evidence-based decision-making skills. Readers gain a technical foundation for formulating research questions, selecting sampling methods, and interpreting statistical outputs. The book bridges the gap between abstract academic theory and the logistical constraints of conducting research in a professional setting.
Outward-looking, growth-minded and clear-cut; a moderate read.
Best for readers like The Practical Optimizer. Which reader are you?
- Published
- 2019
- Publisher
- Oxford University Press, USA
- ISBN
- 9780198809876
- Language
- EN
