Gary Hamel and C.K. Prahalad argue that corporate success depends on a company’s ability to create and dominate emerging markets rather than merely reacting to existing competition. They introduce the concept of core competencies, which are the collective learning and technical skills that provide a foundation for diverse product lines. The text outlines the necessity of strategic intent and the development of a multi-year corporate imagination. Managers are encouraged to move beyond downsizing and reengineering to focus on industry foresight and the acquisition of future market share.
This book is intended for senior executives and strategic planners who manage large, diversified organizations. Readers use these frameworks to identify their firm’s unique technical strengths and to reorient long-term investments toward untapped opportunities. The audience walks away with a practical methodology for mapping future industry structures and a blueprint for building the internal capabilities required to lead those sectors. It provides a shift from tactical resource management to long-range competitive positioning.
- Published
- 1994
- Language
- EN
