Getting to Yes: Negotiating Agreement Without Giving In cover
Book

Getting to Yes: Negotiating Agreement Without Giving In

by Roger Fisher

1981•EN
About the book

Getting to Yes introduces principled negotiation, a four-point strategy developed via the Harvard Negotiation Project. Instead of haggling over rigid positions, the authors argue for separating people from the problem to prevent emotional conflict. The framework focuses on identifying underlying interests rather than stated demands, generating multiple options for mutual gain, and insisting on objective criteria to settle disputes. The text also defines the BATNA—Best Alternative to a Negotiated Agreement—as the primary tool for measuring leverage and deciding when to walk away from a deal.

This book serves managers, legal professionals, and community leaders who navigate high-stakes disagreements. Readers use these techniques to resolve workplace friction or finalize contracts without damaging long-term professional relationships. By applying these methods, a person learns to neutralize defensive behavior and handle hardball tactics from aggressive opponents. The reader walks away with a repeatable system for reaching fair settlements and avoiding the common trap of either stubborn persistence or unnecessary concession.

Reading profile

Growth-minded and clear-cut; a moderate read.

Best for readers like The Growth Strategist. Which reader are you?

Details
Published
1981
Language
EN

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