Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

“Marketing is what you do when your product isn't good enough to go viral on its own.”

Every single person who talks about you is part of your marketing team. They do it for free because they like being the one with the inside scoop.

“People love to talk. Give them a reason.”

People mostly talk about things that make them look smart or cool to their friends. Giving them a simple story to tell is a massive gift.

Negative feedback is actually a huge opportunity to show everyone how much you care. Solving a public problem earns more loyalty than being perfect ever could.

“If it’s not worth talking about, it’s not worth doing.”

The most effective topics are usually the simplest ones. It feels more natural to share a quirky detail than a formal mission statement.