Books like Purple Cow: Transform Your Business by Being Remarkable
12 books with a reading profile close to Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. Practical, outward-looking, growth-minded and clear-cut; an easy read.
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1
Rework
by Jason Fried
Also practical and outward-looking · practical, business strategy
Rework challenges traditional corporate wisdom by arguing that businesses can thrive with fewer resources, smaller teams, and less planning.
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2
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Also practical and outward-looking · practical, business strategy
Keith Ferrazzi argues that professional advancement depends on building a web of genuine personal connections rather than treating networking as a transactional exchange.
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3
Business Model Generation
Also outward-looking and growth-minded · practical, business strategy
Alexander Osterwalder and Yves Pigneur present a structural framework for designing, testing, and implementing business strategies through the Business Model Canvas.
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4
Contagious: Why Things Catch On
by Jonah Berger
Also practical and outward-looking · practical, business strategy
Jonah Berger examines the mechanics of social transmission to explain why certain products and ideas gain public visibility while others fail.
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5
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Also practical and outward-looking · practical, business strategy
Donald Miller argues that businesses fail when they make themselves the protagonist of their marketing.
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6
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Also practical and outward-looking · practical, business strategy
Chris Guillebeau identifies a specific type of micro-entrepreneur who builds a profitable business with less than $100 in initial investment.
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7
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
Also practical and outward-looking · practical, business strategy
Guy Kawasaki provides a tactical blueprint for creating new organizations, focusing on the immediate requirements of getting an idea off the ground.
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8
Crush It!: Why Now Is the Time to Cash In on Your Passion
Also practical and outward-looking · practical, business strategy
Gary Vaynerchuk argues that the internet has eliminated the traditional barriers to building a personal brand and generating income from niche hobbies.
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9
One Up On Wall Street: How to Use What You Already Know to Make Money in the Market
by Peter Lynch
Also practical and outward-looking · practical, business strategy
In this manual, Peter Lynch argues that individual investors possess a structural advantage over institutional fund managers by observing consumer trends in their daily lives.
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10
The Lean Startup
by Eric Ries
Also outward-looking and growth-minded · practical, business strategy
Eric Ries argues that startups fail when they rely on traditional business plans and long-term market research to predict consumer behavior.
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11
The 4-Hour Work Week
Also practical and outward-looking · practical, business strategy
Timothy Ferriss argues that the traditional model of working until age sixty-five to afford a singular retirement is inefficient.
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12
Think Like a Freak
Also outward-looking and growth-minded · practical, business strategy
Steven Levitt and Stephen Dubner outline a methodology for unconventional problem-solving by applying economic logic to everyday life.
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