Books like

Books like Pre-Suasion: A Revolutionary Way to Influence and Persuade

12 books with a reading profile close to Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini. Growth-minded and clear-cut; a moderate read.

  1. 1 Influence: The Psychology of Persuasion

    Influence: The Psychology of Persuasion

    by Robert B. Cialdini

    Also growth-minded and clear-cut · practical, analytical

    Robert Cialdini identifies six psychological principles that drive human compliance: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.

  2. 2 Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

    by Geoffrey A. Moore

    Also growth-minded and clear-cut · practical, analytical

    Geoffrey A.

  3. 3 Getting to Yes: Negotiating Agreement Without Giving In

    Getting to Yes: Negotiating Agreement Without Giving In

    by Roger Fisher

    Also growth-minded and clear-cut · practical, analytical

    Getting to Yes introduces principled negotiation, a four-point strategy developed via the Harvard Negotiation Project.

  4. 4 Originals: How Non-Conformists Move the World

    Originals: How Non-Conformists Move the World

    by Adam M. Grant

    Also growth-minded and clear-cut · practical, business strategy

    Adam Grant challenges the myth that successful innovators are reckless risk-takers.

  5. 5 To Sell is Human: The Surprising Truth About Moving Others

    To Sell is Human: The Surprising Truth About Moving Others

    by Daniel H. Pink

    Also growth-minded and clear-cut · practical, business strategy

    Daniel H.

  6. 6 Nudge: Improving Decisions About Health, Wealth, and Happiness

    Nudge: Improving Decisions About Health, Wealth, and Happiness

    by Richard H. Thaler

    Also clear-cut · practical, analytical

    In Nudge, Richard Thaler and Cass Sunstein explain how choice architecture—the way options are presented to us—dictates our daily decisions.

  7. 7 Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

    by W. Chan Kim

    Also growth-minded and clear-cut · practical, analytical

    W.

  8. 8 The Culture Map: Breaking Through the Invisible Boundaries of Global Business

    The Culture Map: Breaking Through the Invisible Boundaries of Global Business

    by Erin Meyer

    Also clear-cut · practical, analytical

    Erin Meyer introduces a diagnostic system for navigating cultural differences through eight specific scales: communicating, evaluating, persuading, leading, deciding, trusting, disagreeing, and scheduling.

  9. 9 The Personal MBA

    The Personal MBA

    by Josh Kaufman

    Also growth-minded and clear-cut · practical, analytical

    Josh Kaufman argues that business competence depends on mastering a specific set of mental models rather than holding a graduate degree.

  10. 10 The Power of Moments: Why Certain Experiences Have Extraordinary Impact

    The Power of Moments: Why Certain Experiences Have Extraordinary Impact

    by Chip Heath

    Also growth-minded and clear-cut · practical, business strategy

    Chip Heath and Dan Heath argue that memorable experiences are not products of chance but follow a specific blueprint.

  11. 11 Switch: How to Change Things When Change Is Hard

    Switch: How to Change Things When Change Is Hard

    by Chip Heath

    Also growth-minded and clear-cut · practical, business strategy

    Chip Heath and Dan Heath argue that humans possess two competing internal systems: an emotional, impulsive Elephant and a rational, analytical Rider.

  12. 12 The Power of Habit: Why We Do What We Do in Life and Business

    The Power of Habit: Why We Do What We Do in Life and Business

    by Charles Duhigg

    Also growth-minded and clear-cut · practical, business strategy

    Charles Duhigg explains that every habit functions through a neurological loop consisting of a cue, a routine, and a reward.

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