Editorial list

Essential Business and Startup Strategy Reading List

The definitive collection of timeless management principles, disruptive startup frameworks, and psychological insights for modern entrepreneurs and leaders.

1
The Lean Startup
The Lean Startup
Eric Ries

The foundational framework for building companies through validated learning and rapid iteration.

2
Zero to One: Notes on Start Ups, or How to Build the Future
Zero to One: Notes on Start Ups, or How to Build the Future
Blake Masters, Peter Thiel

A provocative look at how to build companies that create entirely new things.

3
Good to Great and the Social Sectors: A Monograph to Accompany Good to Great
Good to Great and the Social Sectors: A Monograph to Accompany Good to Great
Jim Collins

An evidence-based analysis of why some companies make the leap while others don't.

4
High Output Management
High Output Management
Andrew S. Grove

The ultimate guide to middle management and operational excellence from Intel's former CEO.

5
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
Ben Horowitz

A raw and honest look at the difficulties of leading a startup through crises.

6
Shoe Dog: A Memoir by the Creator of Nike
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight

A compelling memoir about the grit and luck required to build Nike.

7
Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion
Robert B. Cialdini

The classic text on the six universal principles of ethical persuasion.

8
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear

A practical system for building the small routines that drive long-term professional success.

9
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore

The bible for marketing high-tech products to mainstream customers.

10
Principles for Success
Principles for Success
Ray Dalio

A unique system for making decisions and managing teams based on radical transparency.

11
START WITH WHY
START WITH WHY
SIMON SINEK

Explores how great leaders inspire action by focusing on their core purpose.

12
The 7 Habits of Highly Effective People
The 7 Habits of Highly Effective People
Stephen R. Covey

A timeless guide to personal and professional effectiveness through character ethics.

13
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Michael E. Porter

Introduces the industry-standard framework for analyzing competition and market position.

14
Measure What Matters
Measure What Matters
John Doerr

The definitive guide to using Objectives and Key Results to drive growth.

15
How to Win Friends and Influence People
How to Win Friends and Influence People
Dale Carnegie

The original handbook for mastering interpersonal relationships and networking.

16
Built to Last: Successful Habits of Visionary Companies
Built to Last: Successful Habits of Visionary Companies
Jim Collins

Examines the habits of visionary companies that thrive over decades.

17
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim

Teaches how to create uncontested market space and make competition irrelevant.

18
Steve Jobs
Steve Jobs
Walter Isaacson

An intensive look at the life of the man who redefined multiple industries.

19
The Intelligent Investor
The Intelligent Investor
Benjamin Graham

The foundational text on value investing and risk management.

20
Rework
Rework
Jason Fried

A minimalist approach to business that challenges traditional corporate wisdom.

21
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Reid Hoffman

A guide to achieving massive scale at breakneck speed in uncertain environments.

22
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
Morgan Housel

Explores how personal ego and emotions dictate financial and business success.

23
Never Split the Difference
Never Split the Difference
Chris Voss with Tahl Raz

High-stakes negotiation tactics from a former FBI hostage negotiator.

24
DEEP WORK
DEEP WORK
CAL NEWPORT

Argues that the ability to focus without distraction is a superpower in the modern economy.

25
Traction: A Startup Guide to Getting Customers
Traction: A Startup Guide to Getting Customers
Gabriel Weinberg

A systematic approach to acquiring customers for any startup.

26
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick

A practical guide on how to talk to customers and validate your business idea.

27
Extreme Ownership: How U.S. Navy SEALs Lead and Win
Extreme Ownership: How U.S. Navy SEALs Lead and Win
Jocko Willink

Leadership lessons from Navy SEALs applied to the business world.

28
the everything store
the everything store
brad stone

The definitive history of Amazon and Jeff Bezos’s relentless ambition.

29
Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
Nir Eyal

Explains the psychology behind building habit-forming products.

30
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way
Richard Branson

The adventurous autobiography of one of the world's most famous entrepreneurs.

31
The Personal MBA
The Personal MBA
Josh Kaufman

A comprehensive overview of essential business concepts without the cost of school.

32
Execution: The Discipline of Getting Things Done
Execution: The Discipline of Getting Things Done
Larry Bossidy

Focuses on the discipline of getting things done and closing the gap between goals and results.

33
Founders at Work: Stories of Startups' Early Days
Founders at Work: Stories of Startups' Early Days
Jessica Livingston

Interviews with the founders of famous tech companies about their early days.

34
Outliers: The Story of Success
Outliers: The Story of Success
Malcolm Gladwell

Examines the hidden factors that contribute to high levels of success.

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